Effective: June 19, 2018
CROSS PIXEL MEDIA, INC. (www.crosspixel.net), a company headquartered in New York (“Cross Pixel”), is the provider of enhanced online ad targeting services that utilize “Cross Pixel Targeting Cookies”. Cross Pixel Targeting Cookies provide non-personally identifiable preference information (“Cross Pixel Preference Data”) that helps our advertisers display targeted advertising to specific users in the future. Cross Pixel Targeting Cookies are based on standard “cookies” that are created through “pixel tags”.
1. COLLECTION OF PREFERENCE DATA
1. Block all cookies (from Cross Pixel and everybody else) by globally or selectively disabling cookie use in the browser configuration; or
2. Opt out of the Cross Pixel cookie to block only Cross Pixel cookies. You may click here to opt-out of data collection and targeting cookies from Cross Pixel. Be advised that if you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this process for each computer and each browser.
Additionally, Cross Pixel is a member of the Network Advertising Initiative (“NAI”) and follows the NAI’s Codes of Conduct, allowing a user to opt-out of any or all NAI members’ behavioral targeting from a single opt-out page. To find out more, and opt-out of NAI member cookies, click here. We encourage users to read the privacy policies of any web site they visit. Users may also opt-out using the Digital Advertising Alliance (“DAA”) WebChoices tool, available by clicking here.
We use information collected at various times and by pixel tags and cookies placed on several Web sites in order to deliver our service to advertisers and create a more targeted advertising experience for the user. Cross Pixel may also utilize data from a third party provider. This data may be combined with data collected directly by our platform.
Cross Pixel’s cookie identifier is set to expire after 60 days. This expiration time is renewed for an additional 60 days when Cross Pixel encounters the user again through Cross Pixel’s pixel tag. If a user is not seen again in that 60 day period, the user’s browser will automatically remove Cross Pixel’s cookie identifier.
As part of its service, Cross Pixel does NOT collect any personally identifiable information (“PII”) from Users. Cross Pixel also does NOT store any personally identifiable information such as name, address, telephone number, social security number or plaintext e-mail.
Some of our Data Providers, Displaying Publishers and Networks may place their own cookies on a user’s internet browser outside of the Cross Pixel service; however Cross Pixel has no access to or control over these cookies.
Mobile advertising IDs may be provided to Cross Pixel for the use of syncing Cross Pixel’s collected cookie-based data to the user’s mobile advertising ID. Users can update the advertising preferences on their mobile device to opt-out of this collection through their device’s privacy controls. For specific instructions on how to update these setting for a device, please visit the NAI Mobile Choice site by clicking here. Users may also taken advantage of the DAA’s AppChoices app to limit the collection of cross-app data for interest-based ads. More information is available by clicking here.
Cross Pixel does not participate in the collection of data from users subject to General Data Protection Regulation (GDPR). Cross Pixel utilizes IP address based location-identifying technology to ensure that users encountered by Cross Pixel from countries subject to GDPR are actively dismissed by its system. No Cross Pixel cookie is set in that occurrence. While Cross Pixel makes every effort to enforce this policy, there may be instances where the technology does not correctly identify the user’s country based on their IP address, such as the use of a proxy or an error in the location data. Should such an instance occur, please opt-out of Cross Pixel data collection using the opt-out mechanisms provided above. If you have any questions about our GDPR policy, or if you believe a Cross Pixel cookie has been set in error, please contact firstname.lastname@example.org.
2. USE OF PREFERENCE DATA
As described above, Cross Pixel stores non-personally identifiable information (“Non-PII”) on its servers. We may share such information with Publishers, and Networks in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis. Cross Pixel does not share or collect PII. Furthermore, we do not target users on the basis of precise health conditions or treatments, or other sensitive information. We may collect data related to general health information e.g. dieting; interest in exercise or fitness; allergies. For a full list of our interest segments, please click here.
We disclose Cross Pixel Preference Data, and information derived from Cross Pixel Preference Data, to our customers in the ordinary course of our business. We indicate to our customers a user’s membership within a Preference Data segment at various times. For example, we may tag a Non-Personally Identifiable user as a member of a segment when the user views certain Web pages that are operated or controlled by a Data Provider. Our customers may use a user’s membership within a segment to display advertisements and other content that are targeted to the user. Our customers may also use third-party service providers, acting on behalf of those customers, to display advertising or other content that reflects a user’s membership in a segment. We do not authorize our customers to resell or sublicense Preference Data to third parties.
We may share Cross Pixel Preference Data with third-party service providers (e.g., data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf.
We may also disclose Cross Pixel Preference Data if we believe that we have a legal obligation to do so.
Cross Pixel’s policy is to retain log file data consisting of information collected by our tag, including the Cross Pixel user ID, the URL of the page the tag fired on, the user’s IP address, the User Agent, the time of the collection, as well as several company specific metrics related to the tag, for up to thirty days. After this time period, the data is archived in long-term storage for up to two years.
Also, in the event Cross Pixel is merged into another company, or another company acquires all or substantially all of Cross Pixel ‘s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by Cross Pixel may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.
3. HOW IS OUR INFORMATION SECURED AND PROTECTED?
We maintain reasonable physical, electronic, and administrative safeguards to protect all our data from accidental, unauthorized or unlawful access, use, modification, disclosure, loss, or destruction. The data is kept on a secure server and we restrict access to the data solely to authorized users. No security measures, however thorough, are perfect and there can be no absolute assurance of security and therefore, we cannot and do not offer an absolute guarantee or warrant the security of the information we possess.
4. CHILDREN UNDER 13 YEARS OF AGE
The services of Cross Pixel are not intended for or directed at persons under 13 years of age. We do not knowingly solicit or collect any personally identifiable information including not from children under the age of 13, nor do we market our products or services to children under the age of 13.
5. CHANGES TO OUR POLICY
We may revise this Policy at any time. We encourage you to visit this page periodically to review our current Policy so that you will always know what information we gather and how we may use that information. Any and all updates to our policy are posted here, and our partner Networks and Publishers are also notified.
6. CONTACTING US
Should you have any questions in regards to this Policy or Cross Pixel’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: email@example.com or by mail/phone at: 229 West 28th Street, NY, NY 10001 | (646) 380-3663
Questions? Interested in learning more?
Contact us using the information below.
229 West 28th Street
New York, NY 10001
Phone: (646) 380-3663