Effective: December 20, 2019
CROSS PIXEL MEDIA, INC. (www.crosspixel.net), a company headquartered in New York (“Cross Pixel”), is the provider of enhanced online ad targeting services that utilize “Cross Pixel Targeting Cookies”. Cross Pixel Targeting Cookies provide non-personally identifiable preference information (“Cross Pixel Preference Data”) that helps our advertisers display targeted advertising to specific users in the future. Cross Pixel Targeting Cookies are based on standard “cookies” that are created through “pixel tags”.
1. COLLECTION OF PREFERENCE DATA
1. Block all cookies (from Cross Pixel and everybody else) by globally or selectively disabling cookie use in the browser configuration; or
2. Opt out of Cross Pixel cookies to block only Cross Pixel cookies. You may click here to opt-out of data collection and targeting cookies from Cross Pixel. Be advised that if you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this process for each computer and each browser.
Additionally, Cross Pixel is a member of the Network Advertising Initiative (“NAI”) and follows the NAI’s Code of Conduct, allowing a user to opt-out of any or all NAI members’ behavioral targeting from a single opt-out page. To find out more, and opt-out of NAI member cookies, click here. We encourage users to read the privacy policies of any web site they visit. Users may also opt-out using the Digital Advertising Alliance (“DAA”) WebChoices tool, available by clicking here.
We use information collected at various times and by pixel tags and cookies placed on several Web sites in order to deliver our service to advertisers and create a more targeted advertising experience for the user. Cross Pixel may also utilize data from a third party provider. This data may be combined with data collected directly by our platform.
Cross Pixel’s cookie identifier is set to expire after 60 days. This expiration time is renewed for an additional 60 days when Cross Pixel encounters the user again through Cross Pixel’s pixel tag. If a user is not seen again in that 60 day period, the user’s browser will automatically remove Cross Pixel’s cookie identifier.
As part of its service, Cross Pixel does NOT collect any personally identifiable information (“PII”) from Users. Cross Pixel also does NOT store any personally identifiable information such as name, address, telephone number, social security number or plaintext e-mail.
Some of our Data Providers, Displaying Publishers and Networks may place their own cookies on a user’s internet browser outside of the Cross Pixel service; however Cross Pixel has no access to or control over these cookies.
While Cross Pixel cookies are only collected via the web, targeted ads may appear on mobile or TV’s. Users can update the advertising preferences on their mobile device to opt-out of this collection through their device’s privacy controls. For specific instructions on how to update these setting for a device, please visit the NAI Mobile Choice site by clicking here and the Connected TV site by clicking here. Users may also taken advantage of the DAA’s AppChoices app to limit the collection of cross-app data for interest-based ads. More information is available by clicking here.
Cross Pixel does not participate in the collection of data from users subject to General Data Protection Regulation (GDPR). Cross Pixel utilizes IP address based location-identifying technology to ensure that users encountered by Cross Pixel from countries subject to GDPR are actively dismissed by its system. No Cross Pixel cookie is set in that occurrence. While Cross Pixel makes every effort to enforce this policy, there may be instances where the technology does not correctly identify the user’s country based on their IP address, such as the use of a proxy or an error in the location data. Should such an instance occur, please opt-out of Cross Pixel data collection using the opt-out mechanisms provided above. If you have any questions about our GDPR policy, or if you believe a Cross Pixel cookie has been set in error, please contact firstname.lastname@example.org.
2. USE OF PREFERENCE DATA
As described above, Cross Pixel stores non-personally identifiable information (“Non-PII”) on its servers. We may share such information with Publishers, and Networks in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis. Cross Pixel does not share or collect PII. Furthermore, we do not target users on the basis of precise health conditions or treatments, or other sensitive information. We may collect data related to general health information e.g. dieting; interest in exercise or fitness; allergies. For a full list of our interest segments, please click here.
We disclose Cross Pixel Preference Data, and information derived from Cross Pixel Preference Data, to our customers in the ordinary course of our business. We indicate to our customers a user’s membership within a Preference Data segment at various times. For example, we may tag a Non-Personally Identifiable user as a member of a segment when the user views certain Web pages that are operated or controlled by a Data Provider. Our customers may use a user’s membership within a segment to display advertisements and other content that are targeted to the user. Our customers may also use third-party service providers, acting on behalf of those customers, to display advertising or other content that reflects a user’s membership in a segment. We do not authorize our customers to resell or sublicense Preference Data to third parties.
We may share Cross Pixel Preference Data with third-party service providers (e.g., data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf.
We may also disclose Cross Pixel Preference Data if we believe that we have a legal obligation to do so.
Cross Pixel’s policy is to retain log file data consisting of information collected by our tag, including the Cross Pixel user ID, the URL of the page the tag fired on, the user’s IP address, the User Agent, the time of the collection, as well as several company specific metrics related to the tag, for up to thirty days. After this time period, the data is archived in long-term storage for up to two years.
Also, in the event Cross Pixel is merged into another company, or another company acquires all or substantially all of Cross Pixel ‘s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by Cross Pixel may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.
3. CALIFORNIA PRIVACY RIGHTS
These additional disclosures for California residents apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights and requires businesses collecting or disclosing “personal information” to provide notices and mechanisms to exercise those rights.
The CCPA defines “personal information” as information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. While Cross Pixel does not collect PII as defined by NAI, the CCPA considers the data Cross Pixel collects as “personal information”. The use of the language “personal information” in this section will refer specifically to CCPA’s definition of it.
Per the CCPA, the categories of “personal information” Cross Pixel may have collected on you within the past 12 months are:
(1) Online identifier (browser cookie), IP address, hashed email address
(2) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
(3) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.
(4) Geolocation data.
(5) Professional or employment-related information.
(6) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99).
(7) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
For more information on our data collection technology, please see Section 1.
This data is sold, as the term is defined by the CCPA, to online advertising platforms including but not limited to Demand Side Platforms, Data Management Platforms, and Supply Side Platforms, such that clients of those platforms can use Cross Pixel’s data for targeting or analytical purposes during the course of an advertising campaign. Data may also be sold to third parties for use in powering their own technologies to the extent the data can provide meaningful insight for said technologies. This includes but is not limited to audience analytics, cross-device mapping, and behavioral analysis.
You have the right to request the following information from Cross Pixel:
(1) The categories of personal information it has collected about that consumer.
(2) The categories of sources from which the personal information is collected.
(3) The business or commercial purpose for collecting or selling personal information.
(4) The categories of third parties with whom the business shares personal information.
(5) The specific pieces of personal information it has collected about that consumer.
In addition, you may also exercise your right to request that Cross Pixel delete any personal information about you that has been collected.
It is important to note that, in both cases, Cross Pixel does not associate its collected data with a person or household, but with a browser and its cookies. Because of this, Cross Pixel cannot necessarily provide or delete all of your data if you use multiple browsers on one or more computers. Only the data associated with the cookie of the browser you are using can be provided or deleted. Cross Pixel is not obligated to provide the information required by Sections 1798.110 and 1798.115 of the CCPA to the same consumer more than twice in a 12-month period.
To exercise any of these rights, you must do the following:
(1) Go to the “Cookie information” section of Cross Pixel’s Privacy Management portal by clicking here or by going to privacy.crsspxl.com/cookie. Take note of the two IDs provided on that page.
(2) Submit a request through our contact form here or email us at email@example.com. In the request, please specify which right you are seeking to exercise, the scope of the request, and the two IDs provided in step number 1. We will confirm receipt of your request within 14 days.
If Cross Pixel cannot verify the request as authentic, you will receive notification stating why we cannot complete your request.
You may opt out of Cross Pixel data collection and the sale of your data by using the “Opt Out (Do Not Sell My Information)” section of Cross Pixel’s Privacy Management portal or by visiting the NAI’s opt out portal here.
You have the right not to receive discriminatory treatment by Cross Pixel for exercising any of your rights.
Internet browsers can be configured to send “Do Not Track” (DNT) signals. Cross Pixel does not honor DNT requests. However, you can opt out of data collection at any time by using the mechanisms described above.
4. HOW IS OUR INFORMATION SECURED AND PROTECTED?
We maintain reasonable physical, electronic, and administrative safeguards to protect all our data from accidental, unauthorized or unlawful access, use, modification, disclosure, loss, or destruction. The data is kept on a secure server and we restrict access to the data solely to authorized users. No security measures, however thorough, are perfect and there can be no absolute assurance of security and therefore, we cannot and do not offer an absolute guarantee or warrant the security of the information we possess.
5. CHILDREN UNDER 13 YEARS OF AGE
The services of Cross Pixel are not intended for or directed at persons under 13 years of age. We do not knowingly solicit or collect any personally identifiable information including not from children under the age of 13, nor do we market our products or services to children under the age of 13.
6. CHANGES TO OUR POLICY
We may revise this Policy at any time. We encourage you to visit this page periodically to review our current Policy so that you will always know what information we gather and how we may use that information. Any and all updates to our policy are posted here, and our partner Networks and Publishers are also notified.
7. CONTACTING US
Should you have any questions in regards to this Policy or Cross Pixel’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: firstname.lastname@example.org or by mail/phone at: 229 West 28th Street, NY, NY 10001 | (646) 380-3663
Questions? Interested in learning more?
Contact us using the information below.
229 West 28th Street
New York, NY 10001
Phone: (646) 380-3663