NEW YORK, NY – MAY 22, 2018
Advanced contextual product uses audience behavior as key indicator of content relevancy to drive maximum scale and campaign performance. A brand safe, privacy focused, and GDPR compliant audience targeting solution for programmatic advertising
Planit’s advanced approach to contextual targeting based on audience behavior enables advertisers to reach a specific audience at the right moment, when they are ready to respond to messaging,” said Alan Pearlstein, CEO of Cross Pixel. “A brand can chase their audience around the web in content that is usually irrelevant, or wait for their audience to find them, in the content that matters to the audience.
Cookies are also being blocked and deleted at increasing levels limiting the size of the audience marketers can reach. However, Planit enables a marketer to find the unknown audience that cookies cannot identify and scale campaigns to include a larger segment of the desired audience. Planit is available on all of the leading DSPs including The Trade Desk, Amobee, Google (DBM), MediaMath, Centro and Bidswitch.
About Cross Pixel: Cross Pixel is the leading provider of custom audience and content targeting solutions serving over 5,000 programmatic advertisers. The company is based in New York City and is integrated into more than 40 demand side platforms, worldwide. www.crosspixel.net
Contact David Shatten at 646-380-3671