SEARCH AND KEYWORD RETARGETING
Cross Pixel is the preferred Search and Keyword Retargeting provider in the programmatic industry. We identify and harvest the search activity on over 650 million users worldwide and capture the specific keywords users are searching for in the URL, title, body and meta tag of publisher sites.
Cross Pixel has Server-to-Server integrations with all of the leading DSPs, allowing for seamless activation of custom segments which are live within two days.
“Cross Pixel is our primary partner for Search and Keyword Retargeting campaigns. They consistently outperform other tactics and the ability to optimize based on performance is a huge plus.” – Kevin Lucci, Flying Point Digital
REAL-TIME AUDIENCES
Real-Time Audiences enable advertisers to reach customers at the moment they are actively shopping for your product or service.
Once a user has been identified as in-market for a product or service, the information is passed to The Trade Desk or Amobee in real-time. After two hours, the cookie is no longer active unless the user completes another qualified action.
Real-Time Audiences are precise and will improve the performance of any programmatic advertising campaign.
STANDARD SEGMENTS
Cross Pixel has created over 1,300 always-on segments that are integrated into our DSP partner’s platforms and are available for use on demand. Our standard segments are refreshed daily using server-to-server integrations and cover a wide range of consumer and business-to-business categories in North America and Latin America.
CROSS PIXEL ADVANTAGES
Real-Time TARGETING
Our custom audiences are available for targeting in near real-time. Create an audience today and run a campaign against those users tomorrow.
RECENCY CONTROL
Advertisers can adjust the audience based on how recently the consumer was in market for their product or service.
OPTIMIZATIONS
Our technology auto-optimizes on a daily basis to ensure that the most relevant audience is actionable the next day.