Privacy Policy

Effective: December 8th, 2025

This Privacy Policy relates to the Services that Cross Pixel Media, Inc. (“Cross Pixel,” “we,” “our,” or “us”) provides, including our websites, tags, pixels, software, and data products and services made available to advertisers, publishers, platforms, and data sellers through the “Cross Pixel Targeting Platform.”

CROSS PIXEL MEDIA, INC. (www.crosspixel.net), a company headquartered in the United States, a subsidiary of Knower Tech USA provides online advertising and analytics services utilizing pseudonymous identifiers (e.g., cookies and mobile ad IDs). Our technology is based on standard cookies that are created through pixel tags.

1. COLLECTION OF PREFERENCE DATA

Cross Pixel collects Preference Data through the use of “cookies,” web beacons, pixel tags, or similar technologies placed on websites and other digital properties. Preference Data may include pseudonymous identifiers (e.g., cookie or device IDs), approximate location derived from IP address, browser type, operating system, pages visited, time and date of visits, referring and exit pages, and other similar information related to the use of the Services.

Users can manage cookie preferences in a variety of ways, including:

1. Block all cookies (from Cross Pixel and everybody else) by globally or selectively disabling cookie use in the browser configuration.
2. Opt out of Cross Pixel cookies to block only Cross Pixel cookies. Please note that because cookies are stored specific to each browser and device, you will need to repeat this process for each computer and each browser.

We encourage users to read the privacy policies of any website they visit.

Pixel tags are small strings of HTML or JavaScript code that provide a means for delivering a cookie onto a user’s device, collecting certain browsing information, or allowing the website to count users who have visited certain pages. We use information collected at various times by pixel tags to help improve the relevancy of the advertising you see online. Cross Pixel’s cookie identifier is set to expire after 60 days. If the cookie is not refreshed prior to its expiration, the browser will automatically remove Cross Pixel’s cookie identifier.

As part of its service, Cross Pixel does not collect direct personal identifiers such as your name, home address, telephone number, Social Security Number, or plaintext email address.

Some of our Data Providers, Displaying Publishers, and Networks may place their own cookies or use their own pixel tags. Cross Pixel has no access to or control over these cookies or tags used by third parties.

While Cross Pixel cookies are generally collected via the web, targeting libraries in mobile applications and mobile web browsers may also collect certain information. Users can opt-out of certain mobile advertising ID collection through their device’s privacy controls.

Cross Pixel does not knowingly participate in the collection of data from users under the age of 18.

2. USE OF PREFERENCE DATA

As described above, Cross Pixel stores non-personally identifiable information (“Non-PII”) on its servers. We may share such information with Publishers and Networks in connection with reporting and accounting needs as well as with other unaffiliated third parties such as industry groups working to improve self regulation for purposes such as statistical or educational analysis. Cross Pixel does not share or collect direct personal identifiers. Furthermore, we do not target users on the basis of precise health conditions or treatments, or other sensitive information. We may collect data related to general health interests (e.g., dieting; exercise or fitness; allergies). For a full list of our interest segments, please contact us.

We disclose Cross Pixel Preference Data, and information derived from Cross Pixel Preference Data, to our customers in the ordinary course of our business. We indicate to our customers a user’s membership within a Preference Data segment at various times. For example, we may tag a pseudonymous user as a member of a segment when the user views certain web pages that are operated or controlled by a Data Provider. Our customers may use a user’s membership within a segment to display advertisements and other content that are targeted to the user. Our customers may also use third-party service providers, acting on behalf of those customers, to display advertising or other content that reflects a user’s membership in a segment. We do not authorize our customers to resell or sublicense Preference Data to third parties. We may share Cross Pixel Preference Data with third-party service providers (e.g., data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf.

Cross Pixel’s data may be used by online advertising platforms including, but not limited to, Demand-Side Platforms, Data Management Platforms, and Supply-Side Platforms, such that clients of those platforms can use Cross Pixel’s data for online interest-based advertising or analytical purposes during the course of an advertising campaign. Data may also be sold to third parties for use in powering their own technologies to the extent the data can provide meaningful insight for said technologies. This includes, but is not limited to, audience analytics, cross-device mapping, and behavioral analysis.

We may also disclose Cross Pixel Preference Data if we believe that we have a legal obligation to do so.

Cross Pixel’s policy is to retain log-file data consisting of information collected by our tag, including the Cross Pixel user ID, the URL of the page the tag fired on, the user’s IP address, the User-Agent, the time of the collection, as well as several company-specific metrics related to the tag, for up to thirty (30) days. After this period, the data is archived in long-term storage for up to two (2) years.

Also, in the event Cross Pixel is merged into another company, or another company acquires all or substantially all of Cross Pixel’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by Cross Pixel may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.

3. YOUR PRIVACY RIGHTS (U.S. RESIDENTS)

Residents of California, Colorado, Connecticut, Maryland, Minnesota, Nebraska, New Hampshire, New Jersey, Texas, Utah, Virginia, and other U.S. states with privacy laws may have specific rights regarding their personal data. These rights may include:

• Right to know what categories of personal information we collect and how we use it
• Right to access specific pieces of data collected about you
• Right to correct inaccurate data about you
• Right to delete data we hold about you
• Right to opt out of the sale or sharing of personal data
• Right to data portability (to obtain a copy of your data in a machine-readable format)
• Right to non-discrimination for exercising your consumer privacy rights

You can exercise these rights at any time by visiting our Privacy Portal or by emailing us at privacy@crosspixel.net. To protect your information, we may need to verify your request. Authorized agents may submit requests on your behalf where permitted by law.

Appeals for Denied Requests:
If your privacy rights request is denied, you may have the right to appeal this decision. You can do so by contacting us at privacy@crosspixel.net with the subject line “Privacy Request Appeal.”

• Colorado: For denied appeals, you may contact the Colorado Attorney General’s Office.
• Connecticut: For denied appeals, you may contact the Connecticut Attorney General’s Office.
• Maryland: For denied appeals, you may contact the Maryland Attorney General Consumer Protection Division.
• Nebraska: For denied appeals, you may contact the Nebraska Attorney General’s Office.
• New Hampshire: For denied appeals, you may contact the Data Privacy Unit of the Consumer Protection and Antitrust Bureau of the New Hampshire Attorney General’s Office.
• New Jersey: For denied appeals, you may contact the Division of Consumer Affairs in the Department of Law and Public Safety of New Jersey.
• Texas: For denied appeals, you may contact the Texas Attorney General’s Office, Consumer Protection Division.
• Virginia: For denied appeals, you may contact the Virginia Attorney General’s Office, Consumer Protection Division.
• Minnesota: Please refer to the Minnesota Consumer Data Privacy Act for information on your rights and how to appeal.

Note on definitions: Some state laws define “personal information”/“personal data” broadly to include pseudonymous identifiers (e.g., cookie or device IDs). Cross Pixel uses such identifiers in a pseudonymous manner as described in this Policy and does not attempt to directly identify individual persons.

Do Not Track Signals: Your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. At this time, Cross Pixel does not recognize or respond to “Do Not Track” signals. We adhere to the standards outlined in this Privacy Policy and offer various opt-out mechanisms for our services, as detailed above.

4. WHAT DATA WE COLLECT AND USE

• No direct identifiers. Cross Pixel does not collect, store, or process names, personal email addresses, physical addresses, Social Security Numbers, account login credentials, or similar direct identifiers.
• No Sensitive Personal Information (SPI). We do not process data revealing race or ethnicity, religious beliefs, health diagnoses or treatment, sexual orientation, biometric identifiers, precise geolocation, or financial account numbers.
• No precise geolocation. We do not collect GPS-level location or data pinpointing a specific individual’s precise location.
• Pseudonymous identifiers. Cross Pixel uses pseudonymous identifiers (e.g., cookie or device IDs) to deliver interest-based advertising, ad-performance analytics, and audience segmentation.
• Purpose-limited audiences. We create audiences to be used for the intended purpose that our clients specify and contractually restrict use to such purposes.

5. DATA BROKER DISCLOSURES

Cross Pixel may operate as a data broker under certain U.S. state laws (including California, Texas, and Vermont) and, where required, is registered with the applicable data-broker registries. As a data broker, we typically do not maintain direct relationships with individual consumers. We use aggregated and pseudonymous data to power advertising and analytics services, consistent with the practices described in this Policy.

6. HOW IS OUR INFORMATION SECURED AND PROTECTED?

We maintain reasonable physical, electronic, and administrative safeguards designed to protect the information we process. These measures include access controls, encryption of data in transit, regular security reviews, and employee training. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee or warrant the security of the information we possess.

Cross Pixel has contractual agreements in place that require third parties to:

• Use specific data security measures.
• Limit data access only to authorized personnel.
• Use encryption for data both in transit and at rest.
• Specify that data is only shared in a pseudonymous or aggregated format whenever possible.

7. USERS UNDER 18 YEARS OF AGE

The Services of Cross Pixel are not intended for or directed at users under 18, and we do not knowingly collect personal information from children under the age of 18. We also do not market our products or services to users under the age of 18. If you believe we have collected information from a child under 18 years of age, please contact us at info@crosspixel.net.

8. CHANGES TO OUR POLICY

We may revise this Policy at any time. We encourage you to visit this page periodically to review the most current version. If we make material changes, we will post the updated Policy here, and our partner Networks and Publishers are also notified as appropriate.

9. CONTACTING US

Should you have any questions in regards to this Policy or Cross Pixel’s privacy practices, please contact us at privacy@crosspixel.net. You may also exercise certain rights via our Privacy Portal.

For general inquiries, you can reach us at info@crosspixel.net or by mail at:

Cross Pixel Media, Inc.
225 W 34th Street, 9th Floor
New York, New York 10122

10. DISCLOSURES

To view Cross Pixel’s 2024 statistics regarding the CCPCA, please click here. Cross Pixel responded to each request within, on average, one business day. However, no users provided the ID data necessary for us to execute their requests.

11. Third-Party Websites and Services

Our Services and websites may contain links to websites, applications, and other online services operated by third parties. This Privacy Policy applies only to the data collected and processed by Cross Pixel. We are not responsible for the privacy practices or the content of any third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services before providing them with any personal information.